An impression refers to the number of times a webpage appears on the Google search results page, regardless of whether it was clicked or interacted with. Simply put, the impression is the number of times your website link appears on Google. Let’s understand the term in a better way:
When an impression is registered, it doesn’t necessarily mean that users have seen your website. This happens because your website appears on the search results page when the user opens Google.
Getting a good number of impressions indicates that your website is visible on the search engine result page, though it doesn’t give you a clear idea about whether users clicked on the website. Impression is an important metric because a webpage should be visible on Google search results to get clicked or visited.
Therefore, getting a good number of impressions became important. However, just focusing on getting a good number of impressions does not help; achieving meaningful impressions is important. Meaningful impressions here refer to the number of views by users who looking for your webpage and find your page content informative.