On June 30, 2025, Google released its second core update of the year. According to Google, “The rollout may take up to 3 weeks to complete.
What Is Google Core Update?
Core updates refer to significant changes made by Google to search algorithms and systems to ensure that they are delivering helpful and reliable results for searchers.
Unlike regular updates, these core updates can shake up the rankings on a larger scale.
Keep an eye on the following Things:
- Monitor your keywords daily and see if any fluctuations are taking place.
- Check your traffic regularly and note if any drop.
- Use Google Search Console insights for determining shifts in impressions, clicks, etc
“Google doesn’t suggest doing ‘quick fix’ changes while a core update is rolling out. But one should keep a few things in mind during rollout:
- Keep everything noted, including rankings, traffic fluctuations, to better understand what changes need to be made post-rollout.
- Continue creating content that is helpful, user-friendly, and reliable, and demonstrate (E-E-A-T) Experience, expertise, authoritativeness, and trustworthiness.
How to Stay Competitive
Core update happens several times a year and can have a significant impact on your rankings. But if you want to stay competitive after this update, focus on a few actions:
- Write in-depth content for people, including statistics, real-world expertise.
- Update your old content in meaningful ways for your audience.
- Use structured headings, answer-focused content
- Technical performance and UX
We will keep an eye on this update and keep posting the additional information as and when available.
Read More : Google’s Core Update: March 2025