Category: Glossary

Bounce rate is the percentage of visitors who leave the website without viewing any other pages.…

Anchor text is the visible, clickable text in an HTML hyperlink. It’s the blue (or sometimes…

A 404 error is an HTTP status code that indicates the requested page does not exist…

A 302 redirect is an HTTP status code that indicates to search engines that the page…

The meta description is a short and precise summary of the content on the website and…

Black Hat SEO is an unethical technique to increase website rankings in search results. These black…

An external link is a hyperlink on your website that points to another website. External links…

A backlink is a link from one website to another. In simple words, backlinks are links…

An impression refers to the number of times a webpage appears on the Google search results…

Alt text or alternate text is a description of an image that appears on the web…