Bounce rate is the percentage of visitors who leave the website without viewing any other pages. They land on a page, don’t find what they’re looking for, and leave. No second click. No further browsing. Just gone.
What is Bounce Rate?
When someone visits your website, opens one page, and exits without clicking anything else, that counts as a bounce. Bounce rate is simply how often this happens, shown as a percentage.
For example, if 100 people visit your site and 60 of them leave after viewing just one page, your bounce rate is 60%.
A high bounce rate isn’t always bad. A blog post or contact page naturally gets single-page visits. But for product pages or landing pages, a high bounce rate is a red flag.
Why is Bounce Rate Important?
Bounce rate tells you how well your page is holding people’s attention.
If visitors are leaving quickly, it usually means one of three things: your page loaded too slowly, the content didn’t match what they expected, or the user experience was just poor.
Google also pays attention to this. A consistently high bounce rate can signal that your page isn’t useful to visitors, which may hurt your rankings over time.
How to Improve Bounce Rate?
A few things that actually move the needle:
Improve page speed — Slow pages lose visitors in seconds. Run a speed test and fix what’s dragging it down.
Match search intent — Make sure your content delivers exactly what the title and meta description promised.
Add internal links — Give visitors a natural next step to keep them browsing.
Make it readable — Break up long paragraphs, use subheadings, and get to the point fast.
Small fixes here can make a big difference.
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