301 redirect refers to an HTTPS code that redirects users from the requested URL to a different URL and informs search engines that the requested URL has been moved permanently. In simpler words, a permanent redirect from one URL to another is known as a 301 redirect.
Importance of 301 redirect in SEO
301 redirect is an important concept in Search Engine optimization because it helps your website to maintain search visibility and also ensures that the users land on the correct pages instead of broken pages. This helps users to engage positively with your site.
301 redirect preserves the value of the original page and also ensures a smooth user experience. When a user requests for a permanent moved URL, 301 redirects the users automatically to a new location.
Types of redirects
- 301 redirect: A 301 redirect is permanent and is recommended for SEO. As it passes full link equity to redirected page.
- 302 Redirect: 302 redirect is an HTTPS code indicating to search engines that the page has been temporarily moved to a different location.
Meta Refresh: Meta refresh redirects refer to redirect executed on the page level instead of server level. It is also not recommended for SEO, as they can result in a slower user experience.