301 Redirect
301 redirect is an HTTPS code that redirects users to a new URL and indicates to search engines that the page has been removed permanently.
302 Redirect
302 redirect is an HTTPS code indicating to search engines that the page has been temporarily moved to a different location.
404 error
404 error is an HTTPS code indicating that the requested page does not exist and the server could not locate it.
Alt text
Alt text or alternate text is a description of an image that appears on the web page, and is used by search engines and users.
Impression
An impression is simply the number of times your website link appears on Google Search Result Page, regardless of whether it was clicked or not.
Backlinks
A Backlink also known as Inbound Links or Incoming Links, are the links on other authoritative websites pointing to your website.
External Links
An external link also known as outbound links is a hyperlink on your website that points to another website.
Black Hat SEO
Black Hat SEO is an unethical technique to increase website rankings in search results. These black hat techniques violate search engine policies and may result in penalties, fallen rankings, or website bans.
Meta Description
The Meta Description is a short and precise summary of the content on the website and appears beneath the title of the web page in Search Engine Result Pages (SERP).
Anchor text
Anchor text is the visible, clickable text in an HTML Hyperlink. This text helps users and Google understand the linked page's content.
Bounce rate
Bounce rate is the percentage of visitors who leave the website rather than continuing to view other pages.
Click-through rate
Click-through rate can be defined as the ratio of clicks on a specific advertisement to the number of times is shown to the users.
Canonical tag
A canonical tag is a snippet of HTML code that tells search engines which version of a web page is the main version, especially when a website has similar or duplicate content.
Core web vitals
Core web vitals are a set of metrics that measure how well a website performs for users. These metrics are designed to improve user experience.
Keyword Density
Keyword density refers to the number of times a specific keyword has been used within a piece of content compared to its total word count.