The meta description is a short and precise summary of the content on the website and appears beneath the title of the web page in search engine result pages. Google uses meta-description tags to better understand the content of the page. Also, a good meta-description can influence users to click the link.
Why is Meta Description Important?
The Meta Description is an important part of Search Engine Optimization because it helps search engines understand the context of the web page and helps to improve the search engine rankings.
A well-written meta-description can help to improve the Click-through rate (CTR) because users can better understand more about the web page before entering the website.
Best Practices for Meta Description
- Keep the meta description short and precise. The optimal length of a well-written meta description is 155-160 characters. If your meta description is too long, Google will rewrite it and may miss out the important information.
- Adding relevant keywords in the meta description will help your website rank higher on Search Engine Result Pages (SERPs).
- Every page on the website should have a meta description because it helps search engines and users understand the context of the web page.
- Make sure the meta description is of high quality and not keyword-stuffed, as it is equally important for user experience. Try to write a unique meta description for each page of your website.