An external link is a hyperlink on your website that points to another website. External links are also known as outbound links. These outbound links help the search engines to better understand the topic and niche of a site.
Why are External Links Important?
External link plays an important role in the digital ecosystem. These links help users by providing additional information and enhancing their browsing experience. A well-placed external link helps users to easily acquire more in-depth content about the topic. External links from authoritative sources can increase the website’s credibility. These links help search engines understand the relevance of your content, which is important for proper indexing.
Things to Keep in Mind
- Don’t be afraid to give external links in your article. Giving an external link will make your website lose valuable “ link juice” is a total myth. External links provide a good user experience to visitors.
- Do not buy or sell links to increase rankings. If Google finds out that you are participating in link schemes, then you can get a penalty.
- One should always use descriptive anchor texts on all external/outbound links so that readers understand where the link will take them.