A backlink is a link from one website to another. In simple words, backlinks are links on other authoritative websites pointing to your website. Backlinks are a crucial part of off-page SEO and are considered votes of credibility from other sites.
Google uses these links to determine how reliable and trustworthy a website is. The more high-quality backlinks you have on your website, the more chances of ranking higher on search engines.
Importance of Backlinks
Backlinks play an important role in SEO, as they show the website’s credibility, and these votes from other websites tell the search engine that this content is informative, useful, and valuable. So, a backlink from an authoritative website with high domain authority is better than a backlink from a low domain authority website.
So, the more high-quality votes you have, the higher your website will rank on search engines. Also, backlinks are one of the most important search engine ranking factors.
What are the types of backlinks?
Backlinks are of two types: Do follow and No follow. Do follow backlinks, which are those links that pass “link juice” or “authority” from the origin site to the destination site. Do follow backlinks are essential for backlink strategy, as they allow Google bots to crawl your website and this can help search engines to discover more of your content.
Backlinks are an important part of Search Engine Optimization. High-quality backlinks can help websites rank higher on search engines. High-quality backlinks can be gained by producing high-quality content, guest blogging, and other methods.